“Do what you can, with what you have, where you are.” -Theodore Roosevelt

Newsletter - Speak and Deliver

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So I turn on the radio most mornings and hear the latest news and wonder why I often feel like a “skeptic tank” in less than hour. I turn to my breath and Jane Goodall’s article on “Ways to Regain Your Own Reasons for Hope.” Here are a few of my favorites:

• Take a long walk in a quiet natural area.
• Sing a song you haven’t heard in years.
• Write a poem.
• Tell someone how much you love them.
• Make someone laugh.
• Call up an old friend – and catch up. (an email could work too.)
• Say hello to a stranger.
• Plant seeds.

The Coach asks . . . what are the ways you remove yourself from the skeptic tank?


I always advise my clients to start with the end in mind. What do you want the audience to do as a result of your presentation? Think differently? Act differently? Then create a speech that takes your audience there. For example: Make sure your business spends less than it makes so you can create a profit. And then give them a few steps to follow to make this happen.

Do you speak from your heart? Are you authentic? When I watch speakers who demonstrate their passion for what they are saying, I see an audience who is moved and responsive to the words they are hearing.

Be conversational with your audience. Do you know about your audience before you address them? A true professional speaker never gives the same speech twice. They know their audience is always different, so they vary their tone, material and delivery to fit the group.

Tell a story. Do you tell your own story or stories? They are the best to share. Use statistics often to provide your audience with concrete facts.

Stories and statistics are all around us – start collecting them now.

The Coach sez . . . stay spontaneous but practice, practice, practice. Ovid, 43 B.C. –A.D. said it best : “Practice is the best of all instructors.”


Why is that? The fear of the number 13 is pervasive everywhere. The official psychological phobia designated towards the fear is: triskaidekaphobia. Most builders skip the 13th floor in high rise buildings and hotels and many airplanes have no 13th row. Infamous disasters include the failed Apollo 13 mission to the moon, and the crash that killed Princess Diana in which her Mercedes slammed into the 13th pillar of an underpass.

The Coach enjoyed this July Friday the 13th . . . as we celebrated the 46th birthday of my twin daughters. One of our best days ever!


Can you communicate effectively to others exactly what youcan offer them? Need some help on your “elevator speech?’ See my 3 minute demo or view the 10 minute presentation and then contact me to get some coaching on this.

If you are interested in exploring a coaching package or just want to see if I am a good match for you as a coach, please email me for a complimentary thirty (30) minute coaching call. Here is what a sample coaching call may look like.

About the author

Coach Sandra Schrift shares a few easy-to-read insights in this bi-weekly broadcast, and welcomes positive responses and input. Her 13 years as the founder/owner of The Podium Speakers Bureau in San Diego afforded her the privilege to work with many outstanding professional speakers and meeting planners nationwide. Since 1996, Sandra has been coaching professional speakers on their speaking business as well as helping young adults and business professionals become more persuasive and motivational in their presentations.

“Thank you so much for your valuable time, Sandra. I found your free consultation extremely practical, focused, and, if I don't take the actions you suggest, I have only myself to blame. This is no sales gimmick. You are for real.”
--Bob Lancer, professional speaker