Do You Have A Good Story?

by Sandra Schrift

Over the years, while listening to professional speakers, I noticed that the best story tellers deliver a speech with several stories that are accented by their points. They understand that it isn’t just providing content that impacts their audience, but their story. A way to inspire, motivate and get people to take some action, think differently. To make the emotional connection with your audience, try Pareto’s Principle: 80% story and 20% content. You must reach their hearts and their souls.

The Coach sez . . . people need to know as well as feel to be inspired to make a change.


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