by Sandra Schrift

I always advise my clients to start with the end in mind. What do you want the audience to do as a result of your presentation? Think differently? Act differently? Then create a speech that takes your audience there. For example: Make sure your business spends less than it makes so you can create a profit. And then give them a few steps to follow to make this happen.

Do you speak from your heart? Are you authentic? When I watch speakers who demonstrate their passion for what they are saying, I see an audience who is moved and responsive to the words they are hearing.

Be conversational with your audience. Do you know about your audience before you address them? A true professional speaker never gives the same speech twice. They know their audience is always different, so they vary their tone, material and delivery to fit the group.

Tell a story. Do you tell your own story or stories? They are the best to share. Use statistics often to provide your audience with concrete facts.

Stories and statistics are all around us – start collecting them now.

The Coach sez . . . stay spontaneous but practice, practice, practice. Ovid, 43 B.C. –A.D. said it best : “Practice is the best of all instructors.”

LinkedInFacebookTwitterBlogger PostShare