ARE YOU LISTENING TO YOUR AUDIENCE?
Listening to your Audience
I have been working with professional speakers since 1982. I notice that the best speakers listen to their audience as well as help their audience to listen to them. Here are a few tips on
how to listen to your audience:
• Begin with a personal story to create credibility and connection
• Know what is important to that particular audience and show them that you understand where they are coming from
• Then provide a solution(s) to their problem/challenge with ideas that meet their needs (benefits)
• Back up your recommendation(s) with actual case studies
• Give ‘em homework. What action step can they take now!
The Coach recommends the WIIFM factor . . . “What’s in it for me?”
(c)2011 www.schrift.com
