ON THEM . . . NOT YOU

by Sandra Schrift

What do great speakers do to guide their audiences?

First, they share what they know to be true. They understand that they are not the focus. Their audience is. Great speakers have a passion for their material, a passion for teaching. The desire is infectious. If the speaker has it, the audience will most likely catch it. Great speakers practice vulnerability on the platform, not as a sign of weakness, but as a way to connect honestly with their audiences. If you don’t fully know yourself, you can’t fully know your audience, and therefore, you can’t connect with them.

The Coach sez . . . jazz musician Charlie Parker put it best . . . “If you don’t live it, it won’t come out of your horn.”

(c)2011          www.schrift.com

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