ON Marketing Gimmicks
by Sandra Schrift
Clever marketing ideas are a cost-effective way to attract attention and boost profit. Jeff Quattry of MonkeyMarketing said he sent a prospective client a pair of chocolate shoes in a clear box. They read: “How can I get my feet in the door?” Then, he followed up with a phone call. This a sweet way to get the attention of a meeting or program planner. Another marketing gimmick comes from Armen Liverbach, a graphic artist, who said a local broker hired him to paint a watercolor picture of every house the broker sells. Then, the broker presents the painting to the new owners as a gift.
The Coach asks . . . what product or idea are you trying out on your customers or clients?
I used to be in the Coffee Service Business and always handed out coffee nip candies.
I’d tell people, “You can take the taste of my coffee with you! It won’t spill in the car, you don’t need a lid for it and it won’t burn your tongue!”
They loved it.
Sometimes I used it as an ice breaker by sending it through the mail. Probably broke a few stamp canceling machines when I did this!
Thanks for your “nip it,” Fred. Fun gimmicks always lighten up the marketing and put a smile on the receiver’s face. And often, you get the attention of the buyer as well as the order!
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