ON BRAINSTORMING
Back in the 80’s, when I owned a national, professional speakers bureau, my staff and I often brainstormed ideas to provide better service, increase sales and make our business a source of pride for all of our employees. Hazel Wagner, an author who is a brainstorming expert/facilitator provides a few tips for “Power Brainstorming.”
- Write it down, right away – when you get an great idea, you may forget it unless you record it. Do you ever resolve a problem in your sleep when you dream? Everyone involved in the brainstorm needs to write down their ideas before sharing them. READ MORE . . .
- Time yourself . . . quickly. Ask your group to write down about 6 ideas in three minutes or10 ideas in six minutes. When you pressure yourself and the group with a time limit, you tend to be more focused. Some terrific ideas should result from this process and trigger the one fantastic idea that solves your problem.
- Non Judgement is key. Tell your group not to praise someon’s idea or put the fire hose on another idea. Positive or negative comments have no place in a brainstorming session. Just the straight ideas from everyone involved.
- “Organize and reorganize after the lightning rounds. After any lightning rounds of fast-paced idea generation, organize the ideas into clusters that fit together.” I like this idea that Wagner presents. I never quite got to step #4 with my staff. I will do this with future brainstorming groups to bring more value to the exercise.
The Coach asks . . .when you brainstorm do you enjoy more than a drizzle?
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